Rolls Royce is on a roll right now (pardon the pun). In 2022, the carmaker sold 6,021 cars globally, eclipsing its 2021 sales record of 5,586 cars. That is the highest ever annual sales recorded by the BMW-owned since it was founded as Rolls Royce limited over a century ago, in 1906. It is an impressive achievement that Torsten Müller-Ötvös, the company CEO, curiously chalked off to the fact that people dying from the pandemic drove home the realization that life is short and should be enjoyed while the opportunity exists.
He might just have a point there. However, the carmaker’s strong performance is also down to its strong product portfolio bolstered by the Black Badge line for models like the Ghost and the Cullinan. Then it’s important to note that 2021 was the first full year of availability for the redesigned Ghost, a luxury sedan that’s proven quite popular since its introduction. According to the carmaker, the Cullinan and Phantoms are also seeing huge demand, with orders currently getting waitlisted all the way into 2024. The Wraith and Dawn were discontinued in 2022, replaced by the all-new Spectre, Rolls Royce's first ever fully electric car, which has been designed, engineered, reviewed, and redesigned so extensively before its release in 2023 that the man-hours totaled up to nearly 400 years.
The Rolls Royce brand - represented by the Spirit of Ecstasy emblem - is synonymous with the heights of pampered luxury and extreme indulgence within the automobile industry and beyond. All the cars are painstakingly hand-built, using the finest materials and highest-quality workmanship. Nothing proclaims wealth and social privilege like a Rolls Royce (or two) parked up in your private garage. The carmaker knows this only too well and offers an exceptional bespoke offering that ensures no two cars are quite the same. The prices quoted here are nothing but general indicators as there's hardly anyone who is thinking about his budget when ordering a Rolls Royce and the array of bespoke options mean that final prices vary wildly.
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